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client
Upscaled
A startup company who's fighting amongst the most high-level brands and influencers around the world, striving to automate the growth of world class influencer's reach, personal growth and earnings.
Upscaled was founded by three guys who've each of their own interest and competences. They're all entrepreneurs who shares the same goal, to help influencers and brands collaborate the right way.
Asger Krause who's also the owner of Krause Studio was one of the founders. The team has experience in marketing, project leading, design, and web development.
assignment
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Twisted Influencer Marketing
The company Upscaled is a new born startup sharing owner with Krause Studio. Therefore we got full control over everything about the visual identity and webpage.
Asger Krause collaborated with the two other founders of Upscaled, one advertisement/marketing expert, and one entrepreneur & sales man about defining, designing and implementing all visual for the company. Asger Krause role in this assignment was handling the graphic designs, where his partners were just the jury on all design elements.
We ended up designing; color palettes, logo and gradients. Other than that, the visual identity takes form on Upscaled's sales funnel, which we also developed / designed by Krause Studio. Designing the webpage from scratch with partners who's not designers, gave me very unlimited options. Scroll down to the solution section to see what we did.
Upscaled is a high-end tech company with a high-level approach to influencer marketing campaigns. I was to give the brand a techy and youthful(yet professional) touch, with a sleek color palette, which will come to life, when the platform is going to be designed.
Asger Krause and his team found inspiration in a twilight sky, because that's the only time of the day where the sky beautifully symbolises a phase, in-between two phases — sunset and sunrise. Both sunset and sunrise is considered some of the most beautiful moments of the day. Upscaled want's to help both the company and the influencer reach new heights, who both represents sunrise and sunshine respectively.
Upscaled is going to be the company's arms in the hands of the influencer's daily output and impact. As you can see on the logo which represents their visual identity with many factors, it should visualise the symbiosis between the company's ideas, and the influencer's execution and expression.
solution
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Upscaled is a high-end tech company with a high-level approach to influencer marketing campaigns. I was to give the brand a techy and youthful(yet professional) touch, with a sleek color palette, which will come to life, when the platform is going to be designed.
Asger Krause and his team found inspiration in a twilight sky, because that's the only time of the day where the sky beautifully symbolises a phase, in-between two phases — sunset and sunrise. Both sunset and sunrise is considered some of the most beautiful moments of the day. Upscaled want's to help both the company and the influencer reach new heights, who both represents sunrise and sunshine respectively.
Upscaled is going to be the company's arms in the hands of the influencer's daily output and impact. As you can see on the logo which represents their visual identity with many factors, it should visualise the symbiosis between the company's ideas, and the influencer's execution and expression.
