Creative Direction

Creative directors generally develop and oversee projects at the earliest stages. They cast vision, form concepts and pilot design philosophy. These are the big-picture thinkers of the team. They can close their eyes and see the finished product, even though it hasn’t been created yet. And while their focus is typically on the bigger picture of getting the work done and the direction it’ll take, that doesn’t mean an eye for detail falls to the wayside. They ideally collaborates with the art director to maintain the company's corporate visual identity and make use of it, in every detail of the product/project they're crafting.