JOE & THE JUICE
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client
JOE & THE JUICE
JOE & THE JUICE is a Danish food and beverage company with a high focus on helping their visiting guests getting a healthier lifestyle — while the guests are both enjoying and taking part of a unique culture with a high focus on including everyone.
JOE & THE JUICE is serving fresh made juices, made-to-order sandwiches, and salads. The organization has always been about the culture, and expressed themselves with a rock'n'roll approach(to almost everything). They've recently developed a new commercial strategy which should adapt more to the most recent retail universe.
Never to forget — JOE & THE JUICE has, and will always be about the culture, expressing individual's, exposing healthiness and other cultural factors like music, travel, fashion, etc.
assignment
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Cultural Adaption Webpage
I was assigned this case when I was and in-house junior design developer for in JOE & THE JUICE's concept development department. My friend and co-worker Tobias Bøgh and I took the case in our hands, and started breaking down the case to assign different task to each person.
JOE & THE JUICE was about to make a new Loyalty App, which was being designed by the San Francisco based agency called Clay. We needed to align the design that Clay was implementing into the webpage. The transition JOE & THE JUICE was about to pass was for Tobias and I translate into their webpage.
We was assigned to make the transition from a very dark, urban, rock'n'roll, dusty JOE & THE JUICE universe and into a bright, pastel coloured, kind of Miami-ish universe.
Unfortunately, I had a lot of tasks in the process of making joejuice.com, since I was responsible for all of the wall menus in JOE & THE JUICE worldwide. Asger Krause was mentoring with his expert Webflow skills, especially by making the perfect CMS setup.
Tobias took the project in his hands, and I was just working as a creative director from a front-end point of view. I developed the CMS(content management system) back-end and front-end setup, for Tobias Bøgh to execute and implement in the final output.
We needed to make a few touches to JOE & THE JUICE's visual identity for that to work in the new webpage. We had some content from Clay, and started to draft how it would look on page. We wanted the page to talk for itself, and make static elements interesting, and interacting.
solution
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Unfortunately, I had a lot of tasks in the process of making joejuice.com, since I was responsible for all of the wall menus in JOE & THE JUICE worldwide. Asger Krause was mentoring with his expert Webflow skills, especially by making the perfect CMS setup.
Tobias took the project in his hands, and I was just working as a creative director from a front-end point of view. I developed the CMS(content management system) back-end and front-end setup, for Tobias Bøgh to execute and implement in the final output.
We needed to make a few touches to JOE & THE JUICE's visual identity for that to work in the new webpage. We had some content from Clay, and started to draft how it would look on page. We wanted the page to talk for itself, and make static elements interesting, and interacting.
