It has been proven that dopamine is released in the brain if the user is greeted by small animated elements, in an app, on a website, in a video etc. The linking of dopamine release and use of your platform, you hereby connect your platform with something good , in the user's brain. It is rewarding for the user when an item is pressed and a small, delicious animation is displayed. Micro interactions and motion graphics generally help to create a much more comfortable user interface for your users - and it can help your users to use your platform more often.
Explore the case-studies, design cases where my focus was Motion Graphic:
Explore the case-studies, design cases where my focus was Motion Graphic: