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client
Flip Flip Flip
The artist himself is called Christopher, but his artist name is "Flip", from his earlier DJ'ing career. Flip has used all of his days perfecting and absorbing surrounding sounds, and combine them into his job as a DJ.
Now he's using the same process, but now as an high-end art photographer who's traveling the world, while creating content.
Flip has a deep attraction to colors, quirky subjects and accidental situations, and therefore all of his shots, almost always, contains a beautiful palette. He is sharing all kinds of images from his travels.
assignment
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From Flipping to Snapping
Flipflipflip was a newly hatched art photographer at the moment he called me, and assigned me to craft all of his graphic material. Flip needed a website to represent himself. The page should function as a portfolio of his travels, and as a webshop selling some of his selected shots as posters.
This was my first e-Commerce webpage in Webflow, which was very exciting to collaborate with Flip about, especially since he's a creative himself. This case included defining, designing and developing the full webpage, and all content on-page.
OBS when you visit Flip's shop now, you will see that he started to create mockups, and images himself. This means that the content alignment is broken, and the webpage will not appear as aesthetic as should be. This will also affect the page speed a lot.
Coming up with a solution for a webpage to another artist is excitingly difficult, and challenging. I wanted to make a first impression, which is expressing visual excess.
I started designing all print files for the photos that was going to be in his shop. All print files contained a rectangular passepartout, to align the visualisation of his actual image/photo. When all of the print files was signed off, I created two different set of mockups — one in a studio, and one in a living room.
Starting off with a light grey canvas, splitting the page in two parts — one navigation, and one content container. As all of Flip's photos/print files, I wanted the page's content to have a passepartout as well. This creates a subconscious focus on all images.
solution
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Coming up with a solution for a webpage to another artist is excitingly difficult, and challenging. I wanted to make a first impression, which is expressing visual excess.
I started designing all print files for the photos that was going to be in his shop. All print files contained a rectangular passepartout, to align the visualisation of his actual image/photo. When all of the print files was signed off, I created two different set of mockups — one in a studio, and one in a living room.
Starting off with a light grey canvas, splitting the page in two parts — one navigation, and one content container. As all of Flip's photos/print files, I wanted the page's content to have a passepartout as well. This creates a subconscious focus on all images.
